Barron, N. 1946. Game Theory: An Introduction. Hoboken, New Jersey : John Wiley & Sons. 

Bosomworth, D. 2014. Mobile Marketing Statistics 2014. Smart Insights. Available from: [acccessed march 2014]14 [

Collins, K. 2013. Playing with Sound : A Theory of Interacting with Sound and Music in Video Games. MIT Press: USA

Caillois,R. 1913. Man, play and games. Urbana : University of Illinois.

Department of Transport, 2012. Reported Road Casualties in Great Britain: 2012 Annual Report [online]. Available from:

GOV, 2014. Statistical data set – Reported drinking and driving (RAS51). GOV. Available from: [Accessed Jan 2014]

Johnson, W.

Khafal, S. 2014. The Rise of the Mobile Addict. Flurry. Available from: [Accessed Fed 2014]

Brian,M. 2011. Mobile Apps: A look at what makes a good app great. TNW. Available from: [accesssed March 2014]

Rovio, 2014. Angry Birds – Overview. Rovio. Available from: [Accessed Feb 2014]

Watt, N. 2010. What makes a good App. Slideshare. Available from: [Accessed Feb 2014]

West, T. 2012. Creating iOS apps using Adobe Flash Professional CS6. Adobe. Available from: [Accessed Jan 2014]