User Testing Focus Group

Characters First Look

(Testers names have be changed for their own consent)


Harriet: What are your first opinions of these characters?

Abby: I’m not really that keen on them.

Ben: Me either if I’m honest.

Chris: They’re just a bit plain, there’s nothing really too them.

Danielle: Yea I agree with Chris, I don’t really understand what they are suppose to be?


Harriet: The idea is that they’re people inside costumes, there going be a number of different costumes for each character.

Ben: Oh! Now I see it, I wouldn’t have got that if you hadn’t said.

Emily: That probably shows something, if we can’t tell what they are ourselves then they probably need some more work.

Abby: Now I understand I get it, I think maybe there just needed to be some more detail in the costumes, they don’t stand out clearly that that’s what they are.

Ben: Yea I agree, right now they kind of just look like a colour all in one suit with ninja eye holes, it just doesn’t really work.

Chris: It kind of looks like little kids characters, but they’re ninjas. Strange.

Abby: I think maybe they would look better if they had more detail in them, so the costumes actually looked like costumes.


Harriet: Unfortunately the characters can’t have a lot of detail like that. Any thoughts on how to improve them from here?

 Abby: If you can’t but more detail in them, why don’t you just cut out the costume idea completely? Because they’re pretty much just an all on one colour as it is.

Emily: Yea I agree, maybe just make them even simpler. There’s no real connection with these characters, and that might be because you can’t see their faces.


Harriet: Okay brilliant. Also quickly, what do you feel about the colours?

 Chris: No, they’re not right. I didn’t think they were serious colours!

Danielle: Haha Chris!! Yea he’s right, they’re too bold. They’re like primary colours, they don’t seem as though you’ve put any thought into them.

Emily: They just not appealing, if there was a line up of characters, I wouldn’t go for one’s in those colours first, they’re too harsh if that makes sense?

Abby: They need to be more warm? Like you need to feel a connection to them, these colours just push me away rather. Maybe pastel colours?


Harriet: Right, well thank you guys, you’ve been a great help!

 Abby: That’s alright!

Emily: I look forward to seeing their final outcome!



User Testing Focus Group 2

Characters Second Look


(Testers names have be changed for their own consent)


Harriet: Which set of characters do you like the best?

Amy: Defonitly the second!

Bethany: 100% the second, they’re so cute!

Callum: Yea I agree.

Dave: Second.

Evie: I actually prefer the first.

Fred: You are crazy Evie, it has to be the second.

Bethany: What? Why? The second are so much better.

Evie: Umm, I don’t know,  I just like them more.


Harriet: Evie, is there any features of the first characters that make you warm to them more that the second?

Evie: Yea, I guess that’s it, I like the little ears. I think they look cute, a bit like alternative pandas or bears. Like, umm, I could picture them a bit like the 3 bears in goldie locks, ha that sounds stupid.


Harriet: No, go on!

Evie: Like you could play on that, maybe in one of the levels, but you know with alcoholic and non alcoholic drinks. [laughs]

Callum: That’s actually quite a good idea. I can sort of picture that already. Goldie Locks is the baddy, and you want to drink all the non alcoholic drinks so that she drinks the alcohol.

Dave: Doesn’t fit in with drink driving though.


Harriet: I really like that! That’s a great idea Evie. Lets focus on the other set now, you all instantly went for the second group, why’s that?

Bethany: They’re just adorable.

Amy: They just seem like friendly characters, you know that they’re the good guys.

Bethany: I love their hair!

Fred: I think their faces just make them friendly, you feel a sort of warmth towards them. I’d want to protect these little guys!

Evie: They are cute, I prefer the others, but these are pretty cute.


Harriet: I don’t know whether you noticed, but this is one character growing up. So baby, child, teen, adult, elderly. [points]

Callum: I thought that! Didn’t want to sound stupid though if they weren’t! [laughs]

Bethany: Oh yea I see that! Oh! That makes them even better!

Fred: Yea, that’s a great idea, now you want to protect them even more, like you want to make him grow old.


Harriet: Yea! That’s exactly the point, you have to gain points to unlock the characters, so the more points, the further in life you get.

Dave: That is awesome. Great idea.

Fred: I totally agree, now you have even more of a connection with them. You’re going to want to try hard to unlock all of them.

Bethany: They’re just so cute!

Amy: Yea, I totally think you should go with those ones. I like how the hair changes the older they get, you got that perfectly!

Fred: Yea, and they’re bodies, they just look like they’re growing up. Brilliant.

Bethany: I like the peanut the most. That’s me!

Dave: The oldy is my fav.


Harriet: Well thanks guys! That was great feedback, very positive.

Bethany: That’s alright, I can’t wait to play.