In Fllurrys report (2014) they show figures of the ‘mobile addict’, stating that the most addicted is the 18-24 year olds. This means that 18-24 year olds are using their mobile phones the most out of all age groups. This also links in well the age of drink drivers, in 2011 360 drivers between the ages of 16-24 were killed due to drink driving. (GOV, 2011). The data links together very well, and shows that a game based on drink driving could be beneficial to 18-24 year olds. I do not feel that I need to decide upon which sex the game should be built for as I think that both males and females would enjoy the game, although men are described as bad drivers I feel both have the same capability to drink and drive.
To extend on my research I also created a survey to find out which age group downloaded games for their phones, and what games they were most likely to download. The results from this (See Apendix 1) also showed that the highest downloader of games was the 18-24 year olds.